![]() “In terms of the increasing importance of quality, companies will need to allocate appropriate resources for Application Quality Management (AQM) if they want to remain market leaders.” “Companies need to constantly collect user feedback and share information to improve the quality of their apps,” said Peter Marston, researcher at IDC. CIOs as well as marketing, sales and management have to accept this problem as well. “The usability of an app is by no means purely a matter for developers or quality assurance. The 360 ° -quality approach of Applause allows a clear differentiation from the competition in a competitive app market, “says Johnston. ![]() “Web and mobile applications – and their inherent quality – have become an important part of brands and companies. The company had earlier announced that it will increasingly pursue a 360-degree quality app and will also change it’s name to Applause. The acquisition is announced on the same day as the renaming of uTest to Applause. This will enable us to offer our customers in Europe a secure and first-class service. “The Testhub team understands the European market particularly in terms of localization, fragmentation and data security. Their values and philosophy are consistent with those of uTest and will also play a central role in Applause, “said Matt Johnston, Applause Chief Marketing & Strategy Officer. “Testhub convinced us because they focus on their customers and employees. The decision for the Testhub takeover fell after a detailed analysis and evaluation of all European crowdtesting providers. “Testhub’s success is the direction for the German market and positions Applause as a clear market leader among the European crowd testing providers.” “Testhub is the first European crowdtesting startup to have a successful exit, and is now part of the company that invented the crowdtesting method,” said Joern-Carlos Kuntze, founder and managing partner of BTH. The holding company supports applause with its network as well as its great understanding of European market conditions. The Berlin Technology Holding (BTH) will also act as an strategic investor in Applause EU. This ensures a high app quality from the pre-launch to the end of the product life cycle. 360 ° App Quality Dashboard – Brings together the most important data to create an integrated quality app.Mobile Analytics – the professional analysis of the most important app stores enable companies to better respond to user feedback as well as opinions on app quality.Mobile SDK – a free tool for build distribution, crash & bug reporting and user feedback for iOS, Android and Windows phone Apps.These are offered for web, desktop and mobile applications, and for the entire product cycle, including functionality, usability, security, load, and localization tests. In-the-wild testing services – practical testing under real conditions with thousands of testers.In the course of the changeover to Applause EU, Testhub is planning further new personnel hirings in the coming months in order to meet the upcoming tasks.Īpplause will offer the following services on the European market: This was already the mission of Testhub – as an Applause EU, we will be able to do even better. “We believe in long-term customer relationships, which is the only way to help our customers develop the best-quality apps. The merger with uTest – now applause – provides an excellent opportunity to combine global reach with European know-how, “said Testhub CEO Jan Wolter. “We are very proud of what Testhub has achieved so far. Largest number of internationally active customers such as Deutsche Telekom, Google, Microsoft, Marks & Spencer, BBC and.Over 140,000 testers from 200 countries. ![]() With the merger of uTest and Testhub into Applause, Europe’s largest and most experienced crowd testing company is being created: The Berlin Technologie Holding (BTH) has won an additional strategic investor for Applause EU. The acquisition, worth several million euros, consists of a combination of money and company shares. The Testhub team will lead the European business of the company as an Applause EU from Berlin. Both companies are now under one roof with the new name Applause.
0 Comments
Leave a Reply. |